June 23, 2020
Employer branding – a company’s reputation among the general workforce, as well as current employees – is a reflection of how the company is marketed to people. A strong, positive employer brand can...
Sparks Group Team
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Recent Posts
June 17, 2020
The coronavirus pandemic has caused unprecedented change in our society, particularly in the way we work. Stay-at-home orders, and ongoing distancing restrictions forced employers to think...
June 12, 2020
At the onset of the COVID-19 pandemic, millions of U.S. workers became test subjects in what Bloomberg1 dubbed the “World’s Largest Work-From-Home Experiment.” What used to largely be considered a...
July 3, 2019
In order to connect with, attract, and ultimately hire top talent, organizations today must have a successful recruitment marketing strategy in place. In May 2019, digital marketing expert Haley...
June 17, 2019
Launched in 2017, Google for Jobs is the tech giant’s venture into the $12+ billion job board market. Differing from other job boards and job aggregator sites, Google for Jobs uses machine learning...
