Sparks Group Client Blog

How Will Your Employer Brand Be Viewed after the COVID-19 Crisis?

June 23, 2020

Employer branding – a company’s reputation among the general workforce, as well as current employees – is a reflection of how the company is marketed to people. A strong, positive employer brand can...
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How to Build a Great Employment Branding Strategy

June 16, 2016

How well known is your brand? You may think it doesn’t really matter for the type of product or service you provide, but it actually does — a lot. People want to work for an organization they know.
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Top Recruiting Trends for 2016

June 15, 2016

Attracting, recruiting and retaining talent is one of the top challenges most organizations currently face in the ongoing "War for Talent". In February 2016 the Society for Human Resource Management...
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