Sparks Group Client Blog

Recap of the 2018 AMA Marketing Week Live Conference

October 12, 2018

The American Marketing Association held its 2018 Marketing Week Live event October 3-5, 2018 in Las Vegas, NV. Attendees for the event included marketers and leaders representing a diverse subset of...
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4 Employee Incentive Programs That Improve Productivity

October 11, 2018

Employee incentive programs are a win-win for companies and employees. Not only can they significantly improve productivity, but great employee incentive programs are an effective way to attract and...
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What is Human Resource Management?

October 1, 2018

Employees are rarely in contact with human resource (HR) management except when an individual is either hired or terminated. However, human resource staff members and managers do much more than they...
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3 Benefits of Proactive Recruitment

September 17, 2018

Developing a proactive recruitment strategy can transform your organization and make you a leader in your field. When most companies hire, they do so in response to a problem such as an employee...
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What is a Job Board?

September 14, 2018

Job boards have revolutionized the employment industry as employers no longer have to take out space in newspapers to advertise their available positions. Instead, they can easily and quickly post on...
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How To Build An Employee Retention Plan

September 4, 2018

An employee retention plan is essential for any business looking to scale and drive growth. High employee turnover rates disrupt work, dampen morale, and cost companies a fortune. It is estimated...
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