3 Ways to Use Social Media in Your Job Search Before an Interview

3 Ways to Use Social Media in Your Job Search | Researching an Interviewer 

Preparing for a job interview is always easier when you know a little about the interviewer. Thanks to social media, it’s easier than ever to do a bit of online investigating to find out more about the person who may make or break your chances of working with the company. However, it’s important to proceed with caution when scoping out your interviewer on popular social media sites, as it’s all too easy to accidentally cross the line. 

While you may think sending your interviewer a friend request on Facebook is a clever move, it’s actually a very bad idea. Friending someone you’ve just met in a business environment - or have yet to actually meet in person - is viewed as highly unprofessional.

Related: How to Find a Job Using Social Media

This act assumes a level of personal familiarity with the interviewer that you don’t actually have. There are still a number of appropriate ways to use social media to scope out your interviewer, including:

1. Send a LinkedIn Connection Request

As it’s a professional networking site, it’s perfectly acceptable to send your interviewer a LinkedIn request. If you don’t end up getting the job, this can actually serve as a great way to stay in touch with the person, so they’ll keep you in mind for the next open position.

Learn More: How to Make Connections on LinkedIn (with Potential Employers!)

2. Review Public Social Media Profiles

While you shouldn't follow interviewers on Twitter, Pinterest, and Instagram or friend them on Facebook, there’s no harm in checking to see if they have a public profile. If so, you’re free to browse their page to learn more about them, just be sure you don’t “like,” “favorite,” “pin,” "share," or “retweet” anything you see, as you don’t want them to know you were there.

3. Look for Shared Connections

Check social media to see if you have any mutual connections with your interviewer. If so, send the person a message to try to find out any information you can on them. Information from a shared connection is the best way to learn more about your interviewer before the big day.

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Written by Shawn Connelly

Shawn Connelly

Shawn joined Sparks Group in 2006 and serves as the resident marketing manager, web administrator, proposal writer, Excel guru, blogger, social media coordinator, and fantasy football commissioner.

View all posts by: Shawn Connelly

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